# Nectar Social > Nectar is an AI-powered social OS that helps brands manage community engagement, social listening, influencer tracking, and commerce attribution. ## About Nectar is the AI-powered social teammate for modern brands. Founded in 2023, Nectar helps D2C and enterprise brands turn social engagement into measurable revenue. ## Key Features - Community Management: AI-powered response management across Instagram, TikTok, and X - Social Listening: Real-time cross-channel monitoring and competitor tracking - Performance Analytics: KPI dashboards, post-level insights, and attribution - Influencer Tracking: Unified creator data hub and workflow management ## AI Access Nectar MCP is a Model Context Protocol server that lets an AI assistant read a customer's Nectar workspace: owned content, community mentions, competitive listening and account analytics. 16 read-only tools, OAuth, available to Premium customers. - Server: https://mcp.nectarsocial.com/mcp - Overview: https://nectarsocial.com/mcp - Announcement: https://nectarsocial.com/company/news/nectar-mcp - Docs: https://docs.nectarsocial.com ## Contact - Website: https://nectarsocial.com - Email: hello@nectarsocial.com - Demo: https://nectarsocial.com/book-a-demo